When I got my first job in the graphic industry the company I worked for went belly up in 5 years some how the clients gravitated to me. I worked Directly with the Printer and the client.
This project was the 1st of 3 tie-in concept, each collateral package would stand on its own, in the end of the year it would all tie-in... On my part I designed this with the illustration in mind... If you notice a lot of my designs at the time involved me illustrating. I illustrated all the parts including the car from scratch. I had to open, using a Dremel tool, most of the parts. I took Polaroid shots of those and illustrated them all using the Airbrush. No Photoshop or Illustrator back then..
This shows the Brochure package. As shown on the previous, each brochure package came with its own collateral package. This project was fun. I had so much to illustrate... :)
Attention to detail. Here I color coded each highlight page with a particular color so when you looked up CD shuffle you'll find light blue tabs all the way from the manual, brochures, catalogs etc... The design isn't that bad either... Just to bad they didn't go with my illustrated concept.. lol...
I had layered out the page spread, format ties-in with that particular years material. I illustrated and did the calligraphy work on the title.
Below the actual box you could see the initial concepts, grey scale study, color study, final pencil and Final package... At first they wanted the Lion to be human-like.
Here I was given a description of what they were looking for I sketched it right there in the meeting. Walked out with an Illustration order...
I sat in the waiting area with Dave the Printer, out came 4 guys in suits, I can't tell you which Ad agency but they were big. At the time, I was wearing jeans boots and a clean T over a black coat. Dave was wearing slacks and a long sleeve shirt and a tie, no coat. We walked in they described what they wanted. I sketched out there description, showed it to them,made revisions. Dave crunched numbers once they were satisfied. We walked out with the job... That's how we got the 88 annual report and subsequent others...
My 1st printed illustration. They had this idea. They asked Illustrators. They kept saying it'll cost to much. I kept saying I could do it... It was suppose to be in the inside spread...
If you didn't know your mailbox, bathroom cabinet or RV vent fan and a lot more may have been created by Jensen. here I studied there product and thought it best to highlight the strength in there 3 walled structure. Of course I couldn't resist utilizing my illustration skills.. Illustration was all done using the Airbrush... :P
I played league Hockey for awhile. To supplement my addiction I used my skills, by designing Programs and creating graphics, to skate for free, and practice for free. Well helping out the kids was a bonus too...
The client was specific as to what they wanted but had no idea in how to portray there idea. After 4 sketches... Making it to the LA Times was priceless...
This was a Program I was commissioned to do. Here they had no consistent photo of the highlighted speakers I suggested illustrating them. Adhering to the whole Sunday in the Park theme. If you have ever seen these Programs you'll know that the last back pages will have Ads, Full page, half page etc.. I illustrated half of those too..
I was involved from start to finish. Meeting with the client, getting all the wants, discussing with the printer based on our budget, Scheduling the Photographer, casting the models, props, cataloging the shoots to coordinate with the product, proof reading, etc... well you get the idea.. every so often the client would be low on budget so I could suggest illustrations. The green covered catalog is all hand illustrated from cover to back... Want to know how I look.. that creature spraying on the wall is me.. :D